Bank Mandiri Partners with LINE for E-transactions

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State-owned lender Bank Mandiri has joined hands with chat app operator LINE Indonesia to integrate its Mandiri e-cash product with LINE pay service. The partnership is aimed at facilitating LINE users in carrying out electronic transactions.
“E-cash transfer can now be done as easy as sending a text in chat app LINE,” Director for Banking & Technology Bank Mandiri Rico U. Frans said in a written statement on Monday.
Rico claimed that the service can be enjoyed by both Mandiri customers and non-customers. For Mandiri e-case users, the service can be accessed by integrating their Mandiri e-cash number with LINE Pay. Whereas those who do not have Mandiri e-cash, may create an account in LINE Pay menu.
“The collaboration is based on shared market target, i.e. youth with digital lifestyle,” he said. LINE Pay e-cash would enable Bank Mandiri to provide easy service to over 90 million LINE users in Indonesia.
Meanwhile, LINE Indonesia Managing Director Ongki Kurniawan said that the cooperation will help develop financial technology and a cashless society. As well as to help unbanked users to be able to carry out transactions.
LINE Pay e-cash, Ongki said, is the easiest way to open a bank account. People can download LINE app in Google Play Store and Apple Store and register their phone number in LINE Pay e-cash account to do bank transactions.
“It can be used to buy phone credit, electricity tokens, bank transfers, as well as online and offline shopping as easy as chatting on LINE,” he said.
Questions & Answers
Q.How do existing Mandiri e-cash users access the new service?
How do existing Mandiri e-cash users access the new service?
Existing Mandiri e-cash users can access the service by integrating their Mandiri e-cash number with the LINE Pay platform. This links their current electronic cash facility to the chat app's payment system.
Q.Who is the primary target market for this new partnership?
Who is the primary target market for this new partnership?
The primary target market for this partnership is young people who lead a digital lifestyle. Both Bank Mandiri and LINE Indonesia aim to serve this demographic with easy-to-use e-transaction services.
Q.What types of transactions can users carry out with LINE Pay e-cash?
What types of transactions can users carry out with LINE Pay e-cash?
Users can carry out various transactions including buying phone credit and electricity tokens, making bank transfers, and conducting both online and offline shopping. These actions are designed to be as straightforward as sending a chat message.
Q.How can non-customers of Mandiri e-cash use the service?
How can non-customers of Mandiri e-cash use the service?
Individuals who do not have Mandiri e-cash can create a new account directly within the LINE Pay menu. They just need to download the LINE app and register their phone number for the e-cash account.
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