Banila Co moves into Malaysia

South Korean cosmetic manufacturer Banila Co has launched outlets in Malaysia, its fourth overseas market following China, Taiwan and the Philippines.

Banila says its first cosmetics store in Malaysia opened in Mid Valley Mega Mall, the largest shopping complex in Kuala Lumpur, with its second store opening in Sunway Pyramid, also in the capital.

Its first foray overseas was into China in 2009, where it now has about 160 shops. It also has a flagship store in Taiwan’s capital, Taipei.

Celebrating its 10th anniversary last year, the brand aims to establish consumer awareness through outlets at shopping malls.