Balmain Singapore launches at Marina Bay Sands
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Balmain Singapore has launched the first Southeast Asian outpost for the French fashion house with an emporium at The Shoppes at Marina Bay Sands.
It houses men’s and women’s ready-to-wear pieces from Balmain’s seasonal collections, including bags, shoes and accessories.
Echoing the brand’s historic Parisian flagship store, the 153 sqm space features parquet flooring, gold accents, floor-to-ceiling mirrored pillars and marble displays set against cream walls.
Balmain was founded by Pierre Balmain in 1946. Starting as a fashion assistant to master Parisian couturier Lucien Lelong, he worked alongside Christian Dior and Hubert de Givenchy. His signature style soon attracted the world’s great actresses including Audrey Hepburn, Ava Gardner, Brigitte Bardot, Josephine Baker, Katharine Hepburn, Marlene Dietrich and Sophia Lauren.
Questions & Answers
Q.What kind of items can customers buy at the new Balmain store in Singapore?
What kind of items can customers buy at the new Balmain store in Singapore?
The store offers men's and women's ready-to-wear pieces from Balmain's seasonal collections. Customers can also find bags, shoes, and various accessories at the new emporium.
Q.Which other well-known designers did Pierre Balmain work alongside when he started his career?
Which other well-known designers did Pierre Balmain work alongside when he started his career?
Pierre Balmain began his career as a fashion assistant to Lucien Lelong, a Parisian couturier. During this time, he worked alongside both Christian Dior and Hubert de Givenchy.
Q.What is the size of the new Balmain store at Marina Bay Sands?
What is the size of the new Balmain store at Marina Bay Sands?
The new Balmain emporium at The Shoppes at Marina Bay Sands measures 153 square metres. Its interior design elements echo the brand's historic Parisian flagship store.
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