Fashion
Balmain Singapore has launched the first Southeast Asian outpost for the French fashion house with an emporium at The Shoppes at Marina Bay Sands.
It houses men’s and women’s ready-to-wear pieces from Balmain’s seasonal collections, including bags, shoes and accessories.
Echoing the brand’s historic Parisian flagship store, the 153 sqm space features parquet flooring, gold accents, floor-to-ceiling mirrored pillars and marble displays set against cream walls.
Balmain was founded by Pierre Balmain in 1946. Starting as a fashion assistant to master Parisian couturier Lucien Lelong, he worked alongside Christian Dior and Hubert de Givenchy. His signature style soon attracted the world’s great actresses including Audrey Hepburn, Ava Gardner, Brigitte Bardot, Josephine Baker, Katharine Hepburn, Marlene Dietrich and Sophia Lauren.
