Bally first step in India

Reliance Brands will launch Bally India after signing an exclusive distribution and marketing rights agreement with the Swiss luxury brand.

Bally and Reliance plan to open a store in New Delhi next year and will look at further expansion afterwards in Chennai, Kolkata and Mumbai.

“In collaboration with Reliance, we have identified a roadmap to develop the brand in proven retail locations,” says Bally CEO Frederic de Narp.

Bally has embarked on a global expansion program, including the opening of two concept flagship stores in Tokyo’s Ginza and Los Angeles Rodeo Drive this year. Next year it will add two flagship stores – on New York’s Madison Avenue and in Beijing’s China World Mall.