Bally first step in India
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Reliance Brands will launch Bally India after signing an exclusive distribution and marketing rights agreement with the Swiss luxury brand.
Bally and Reliance plan to open a store in New Delhi next year and will look at further expansion afterwards in Chennai, Kolkata and Mumbai.
“In collaboration with Reliance, we have identified a roadmap to develop the brand in proven retail locations,” says Bally CEO Frederic de Narp.
Bally has embarked on a global expansion program, including the opening of two concept flagship stores in Tokyo’s Ginza and Los Angeles Rodeo Drive this year. Next year it will add two flagship stores – on New York’s Madison Avenue and in Beijing’s China World Mall.
Questions & Answers
Q.Which company will be responsible for bringing Bally to India?
Which company will be responsible for bringing Bally to India?
Reliance Brands will launch Bally India. They have signed an exclusive distribution and marketing rights agreement with the Swiss luxury brand to manage its presence in the country.
Q.When and where will Bally's first Indian store open?
When and where will Bally's first Indian store open?
Bally and Reliance plan to open their first store in New Delhi next year. Further expansion is then intended for Chennai, Kolkata, and Mumbai in the future.
Q.Has Bally been expanding in other parts of the world recently?
Has Bally been expanding in other parts of the world recently?
Yes, Bally has undertaken a global expansion programme. This year, they opened concept flagship stores in Tokyo and Los Angeles, with two more planned for New York and Beijing next year.
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