Balinese jeweller John Hardy plans US store rollout

Indonesian jewellery brand John Hardy has inaugurated a new Miami flagship store, signalling the Made in Bali-brand’s retail strategy shift toward the US.

The New York-headquartered brand has opened a boutique inside Florida’s Aventura Mall, much like its SoHo flagship store in New York, thus taking its store count in America to four.

Stocking the brand’s unique jewellery collections for women, the Miami store will also feature a work area dedicated to the brand’s ‘Artisan in Residence Program’.

In an interview with WWD, John Hardy CEO, Robert Hanson – who joined took the brand’s helm around the time private equity firm L Catterton took a stake in luxury jewellery brand — said the company has an “expansion” strategy in place, with a focus on the US.

“We’ve identified domestically all A and A+ locations we would like to be in, maybe over the next two years 12 to 15 in A+ locations. We could expand beyond to 25 locations including the U.S. and Canada over time,” said Hanson, adding that company is in negotiations for two more locations for early 2019, with a possible third outlet store opening due in October on the West Coast.

John Hardy already has stores in Houston and Los Angeles and two US outlets; one at Woodbury Commons in New York and the other at Desert Hills Premium in Riverside County, California.

Outside Indonesia, the firm has three stores in Hong Kong at Gateway, Sogo and Landmark.

In the last four years, John Hardy revenues have grown 25%, made up of U.S. wholesale (60%), Caribbean sales (10%), direct-to-consumer sales (20%) and international sales (10%).

Canadian jeweller John Hardy founded the brand in 1975 in Bali. The company has its corporate headquarters in New York, as well as design studios in Bali and Thailand.