Balenciaga opens Osaka pop-up
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French fashion maison Balenciaga has opened a new pop-up store in Osaka, adding to the five standalone boutiques already retailing in the Japanese city.
The Parisian label has its sights set on pushing its newest ‘it’ handbag – the Bazar Shopping Bag – onto the Japanese clientele.
The new Osaka pop-up shop will house the original Bazar Shopping from the latest collection, as well as holiday and resort versions. Also for sale are pouch and wallet versions of the bag.
The colourful tote bag, designed by Demna Gsvalia, featured in Balenciaga’s Autumn/Winter 2016 collection. The Bazar Shopping Bag — already a hit with fashionistas such as Pernille Teisbaek, the co-founder and creative director at Social Zoo Direct — is part of Gvsalia’s first accessory line since taking the helm of Balenciaga this year.
Despite being compared to a heavy-duty laundrette carryall, the Balenciaga accessory retails for a whopping £975 per unit and has been hailed a best-seller on major fashion e-platforms Net-a-Porter and MatchesFashion.com.
Balenciaga is known for ‘it’ bags, since the Arena handbag, designed by Nicholas Ghesquire over ten years ago.
The pop-up shop is located within a portion of the Hankyu department store in Osaka. It is open from now until the end of December.
Questions & Answers
Q.What is the primary purpose of Balenciaga opening this new pop-up store in Osaka?
What is the primary purpose of Balenciaga opening this new pop-up store in Osaka?
The French fashion label aims to promote and sell its newest 'it' handbag, the Bazar Shopping Bag, to Japanese customers. The store will offer the original design along with holiday and resort variations.
Q.What types of items, beyond the main handbag, are available for purchase at the pop-up?
What types of items, beyond the main handbag, are available for purchase at the pop-up?
Besides the various versions of the Bazar Shopping Bag, customers can also purchase smaller accessory items. Pouch and wallet versions of the popular bag are available for sale at the new Osaka location.
Q.How long will the Balenciaga pop-up store in Osaka remain open for business?
How long will the Balenciaga pop-up store in Osaka remain open for business?
The new Balenciaga pop-up store, located within the Hankyu department store, is a temporary establishment. It will be open to customers from its launch until the end of December.
Q.Who designed the Bazar Shopping Bag and when did it first feature in a collection?
Who designed the Bazar Shopping Bag and when did it first feature in a collection?
The colourful tote bag, the Bazar Shopping Bag, was designed by Demna Gvsalia. It made its debut appearance as part of Balenciaga’s Autumn/Winter 2016 collection.
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