Balenciaga launches first in-house eyewear line with Dover Street Market
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French luxury house Kering has launched its first in-house Balenciaga eyewear line at British Dover Street Market stores. The new collection is exclusive to the DSM chain in the US, UK, Japan, Singapore and China, as well as the brand’s e-commerce channel. The high-end products are valued between US$290–570, with both sunglasses and prescription frames available.
The Balenciaga eyewear line represents the first in-house Kering Eyewear product range. Previous Balenciaga collections were produced under Marcolin Eyewear, the creator of shades for numerous luxury labels.
Questions & Answers
Q.Which specific regions will exclusively sell the new Balenciaga eyewear collection?
Which specific regions will exclusively sell the new Balenciaga eyewear collection?
The new Balenciaga eyewear collection will be sold exclusively at Dover Street Market stores in the US, UK, Japan, Singapore, and China. It will also be available through the brand's own e-commerce channel.
Q.What is the price range for the new Balenciaga eyewear products?
What is the price range for the new Balenciaga eyewear products?
The high-end products in the new Balenciaga eyewear line are valued between US$290 and US$570. This price range covers both sunglasses and prescription frames, offering various options to customers.
Q.How does this new Balenciaga eyewear line differ from previous collections?
How does this new Balenciaga eyewear line differ from previous collections?
This is Kering's first in-house Balenciaga eyewear product range, meaning they are now producing it themselves. Previous Balenciaga eyewear collections were manufactured under Marcolin Eyewear, a creator for other luxury labels.
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