Bacardi shuffles Asia Pacific Travel Retail pack

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Bacardi has made several personnel changes to its Asia Pacific Global Travel Retail (GTR) division.
The company said late last week that Irving Holmes Wong, formerly regional director of Asia Pacific for Bacardi GTR, would take on the newly-created role of managing director for Bacardi Greater China (domestic), from a base in Shanghai. He will be replaced by Vinay Golikeri, who will be based in Hong Kong and report to Mike Birch, Bacardi’s GTR MD.
Golikeri moves up from the position of customer marketing director of GTR. He will be replaced by former GTR finance director Leila Stansfield.
The team will assume their new roles on 14 April.
Birch said: “Bacardi prides itself on developing its internal talent pool and I am especially pleased to have the expertise of Vinay and Leila in their new roles. Global Travel Retail is a strategic shop window for the Bacardi group with strong support from our CEO Mike Dolan and I am delighted that we have his personal support and continued investment in helping us deliver our ambitions in the sector.”
In September last year, Bacardi set its sights on the spirits market in China with the creation of the non-executive chairman for Greater China position.
Questions & Answers
Q.What is the new role Irving Holmes Wong will be taking on at Bacardi?
What is the new role Irving Holmes Wong will be taking on at Bacardi?
Irving Holmes Wong is transitioning to the newly-created position of Managing Director for Bacardi Greater China (domestic). He will be based in Shanghai for this role, moving from his previous position in the Asia Pacific GTR division.
Q.Who will be replacing Vinay Golikeri as customer marketing director of GTR?
Who will be replacing Vinay Golikeri as customer marketing director of GTR?
Leila Stansfield, previously the GTR finance director, will be taking over from Vinay Golikeri as the customer marketing director of GTR. This is part of several personnel changes within Bacardi's Asia Pacific Global Travel Retail division.
Q.When will the newly appointed team members assume their new responsibilities?
When will the newly appointed team members assume their new responsibilities?
The team members involved in these recent personnel changes, including Vinay Golikeri and Leila Stansfield, are scheduled to take on their new roles on 14 April. This is the official start date for their updated positions.
Q.Where will Vinay Golikeri be based in his new role as regional director?
Where will Vinay Golikeri be based in his new role as regional director?
Vinay Golikeri, stepping into the role of regional director of Asia Pacific for Bacardi GTR, will be based in Hong Kong. He will report directly to Mike Birch, Bacardi's GTR Managing Director.