Bacardi to showcase highly limited Craigellachie 31 Year Old

Stephanie MacLeod, Malts Master and Master Blender for John Dewar & Sons, describes Craigellachie 31 Year Old as “beautifully balanced, smooth and rich”

Bacardi is making highly limited stocks of its popular Craigellachie 31 Year Old single malt whisky available on allocation in travel retail.

Visitors to Bacardi Global Travel Retail’s stand (D10) at next week’s TFWA Asia Pacific Exhibition in Singapore will be able to discuss opportunities.

Bacardi Regional Director Asia Pacific, Middle East & Africa Vinay Golikeri stated the spirits company would also be announcing an upcoming older age statement of Craigellachie at the show, as well as a new limited-edition in the region.

Bacardi said global supplies of Craigellachie 31 Year Old surged after it was awarded the World’s Best Single Malt at the World Whiskies Awards 2017, meaning global supplies are now limited.

“Craigellachie was first launched in select customers in global travel retail in 2015 and accelerated rapidly to gain a tremendous following amongst connoisseurs in a short space of time, winning two prestigious global whisky awards within two years,” said Golikeri. “We’re delighted to have secured highly limited stock for our high net worth and discerning travellers, especially given the popularity we have seen for Craigellachie in the region to date.

“Emerging market consumers, at the second stage of luxury, are highly motivated by the discovery of new-to-market single malts like this. Craigellachie has particular appeal to more experienced Chinese and Indian travellers, many of whom are whisky collectors and connoisseurs.

“These shoppers are motivated by products that help them express their individuality and, in whisky, this means they seek aged stock, rarity, limited-editions, exclusivity and award-winning status. Craigellachie ticks all these boxes.”