Baby Milo try luck with popup store

Nov 17, 2017Updated May 28, 20251 min read

A Baby Milo popup store has opened in Gala Place, Mongkok.

The short-term store will trade through until January 1, according to our friends at Hypebae.

“Streetwear lovers will be able to shop themed accessories and apparel, ranging from fluffy pillows to printed tote bags,” the site reveals.

Baby Milo, is a monkey character developed by Japanese-founded Bathing Ape, now owned by I.T Group, one of Inside Retail’s Top 50 Innovative Hong Kong Retail Leaders in 2017.

Besides accessories and limited-edition items, the popup features a three-metre tall Baby Milo DJ character playing music outside the boutique.

Fans of the character can connect with the brand via social media and share selfies taken with the cute monkey for the chance to win a custom Baby Milo Walkman.

Gala Place is located at the Park-in Commercial Centre at 56 Dundas Street, Mongkok.

Tags

About the author

Mei Ling Tan

Contributor · RetailNews.asia

Mei Ling Tan is the Editor of Retail News Asia, where she leads the editorial team in delivering in-depth coverage of Asia’s dynamic retail landscape. With over a decade of experience in business journalism, Mei Ling is known for her sharp analysis, deep industry insights, and commitment to uncovering the stories behind Asia’s most innovative retail brands. Before joining Retail News Asia, Mei Ling held senior reporting roles at regional business publications, covering everything from consumer trends to digital transformation in retail. A graduate of the National University of Singapore with a degree in Communications and New Media, she combines journalistic integrity with a strong understanding of evolving market forces. Outside the newsroom, Mei Ling is a frequent speaker at industry panels and a mentor for young journalists.

Asia's retail intelligence, in your inbox