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Baby Milo try luck with popup store

By Sarah ChenHong Kong
1 min read
Baby Milo popup opens at Gala Place 1
Baby Milo popup opens at Gala Place 1
In this article (5)

A Baby Milo popup store has opened in Gala Place, Mongkok.

The short-term store will trade through until January 1, according to our friends at Hypebae.

“Streetwear lovers will be able to shop themed accessories and apparel, ranging from fluffy pillows to printed tote bags,” the site reveals.

Baby Milo, is a monkey character developed by Japanese-founded Bathing Ape, now owned by I.T Group, one of Inside Retail’s Top 50 Innovative Hong Kong Retail Leaders in 2017.

Besides accessories and limited-edition items, the popup features a three-metre tall Baby Milo DJ character playing music outside the boutique.

Fans of the character can connect with the brand via social media and share selfies taken with the cute monkey for the chance to win a custom Baby Milo Walkman.

Gala Place is located at the Park-in Commercial Centre at 56 Dundas Street, Mongkok.

 

Questions & Answers

Q.

What kind of products can shoppers expect to find at the Baby Milo popup store?

A.

Shoppers can find themed accessories and apparel, including fluffy pillows and printed tote bags. The store also offers limited-edition items featuring the Baby Milo character.

Q.

When does the Baby Milo popup store close its doors to customers?

A.

The short-term Baby Milo popup store is scheduled to trade through until January 1. This date marks the end of its temporary operation.

Q.

Where exactly is the Baby Milo popup store located in Mongkok?

A.

The Baby Milo popup store is situated in Gala Place, which can be found at the Park-in Commercial Centre at 56 Dundas Street in Mongkok.

Q.

What is Bathing Ape's connection to the Baby Milo character?

A.

Baby Milo is a monkey character originally developed by the Japanese-founded brand, Bathing Ape. The brand, including its characters, is now owned by I.T Group.

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