Baby Milo try luck with popup store

A Baby Milo popup store has opened in Gala Place, Mongkok.

The short-term store will trade through until January 1, according to our friends at Hypebae.

“Streetwear lovers will be able to shop themed accessories and apparel, ranging from fluffy pillows to printed tote bags,” the site reveals.

Baby Milo, is a monkey character developed by Japanese-founded Bathing Ape, now owned by I.T Group, one of Inside Retail’s Top 50 Innovative Hong Kong Retail Leaders in 2017.

Besides accessories and limited-edition items, the popup features a three-metre tall Baby Milo DJ character playing music outside the boutique.

Fans of the character can connect with the brand via social media and share selfies taken with the cute monkey for the chance to win a custom Baby Milo Walkman.

Gala Place is located at the Park-in Commercial Centre at 56 Dundas Street, Mongkok.