B2B platform Balluun sets up first office for Asia
In this article (5)
American B2B social commerce company Balluun has set up its first Asian office, in Hong Kong.
Under the leadership of Vander Ng as director of business development Asia, the new office will aim to take B2B exhibition and event business across greater China and ASEAN to the next level.
Ng has had more than 25 years’ experience in the IT industry with such companies as CA Technologies, IBM Software and Oracle.
Describing Ng as a pioneer in B2B e-commerce, Balluun CEO Roland Kümin says his experience in the field of digital transformation, especially in the Asian market, is important.
With nearly 180,000sqm of exhibition space, Hong Kong is a centre of the Asian trade-fair industry, which contributes more than HK$40 billion (US$5.1 billion) annually to Hong Kong’s GDP, about 2 per cent. About 120 trade fairs are held annually in Hong Kong, 35 of which are organised by the Hong Kong Trade Development Council.
Balluun offers platforms on which wholesalers and retailers, exporters and importers as well as suppliers and buyers can exchange business information and offers while networking and contacting each other directly.
With more than 40,000 members on five different marketplaces, the Balluun365 platform offers scalable cloud-to-mobile architecture.
Questions & Answers
Q.Who will lead Balluun's new Asian office?
Who will lead Balluun's new Asian office?
Vander Ng has been appointed as the director of business development Asia. He brings over 25 years of experience in the IT industry, having worked with companies such as CA Technologies, IBM Software, and Oracle.
Q.What is the primary goal for Balluun's new Hong Kong office?
What is the primary goal for Balluun's new Hong Kong office?
The new office aims to elevate the B2B exhibition and event business across Greater China and ASEAN. Its purpose is to take these activities to a higher level within the region.
Q.What is the total annual economic contribution of the trade fair industry to Hong Kong's GDP?
What is the total annual economic contribution of the trade fair industry to Hong Kong's GDP?
The trade-fair industry contributes more than HK$40 billion annually to Hong Kong's GDP. This amount is equivalent to approximately US$5.1 billion, representing about 2 per cent of the total GDP.
Q.What services does the Balluun platform offer its users?
What services does the Balluun platform offer its users?
Balluun provides platforms where wholesalers, retailers, exporters, importers, suppliers, and buyers can exchange business information and offers. They can also network and make direct contact with each other.
Reader pulse
Balluun's Asia expansion:
22,324 votes so far