A&W Singapore makes a Huge Comeback
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American fast food chain A&W Singapore is making a comeback this week at Jewel Changi.
The chain made its original debut in the city back in 1966 with an outlet at Dunearn Road, burt closed all five outlets in 2003, exiting the market.
After the Jewel Changi return, a second outlet will be opened by June, and a third next year, however the locations have yet to be revealed.
“After opening here, we wanted to be able to scale [at] such a speed it would ease the crowd at the first outlet,” said Kelvin Tan, A&W International’s director of marketing and communication.
A&W Singapore also intends to apply for halal certification to cater to the big Muslim market in Singapore.
“The Muslim community formed a very big chunk of our business (in the past) and I think right now we will continue to respect and recognise that this particular market is very important to us,” Tan said.
And directly by A&W Restaurants, A&W Singapore’s menu also incorporates regional favourites such as the “golden aroma chicken” from A&W’s Malaysian and Indonesian outlets, and the “waffle sundae” from A&W outlets in Thailand.
Questions & Answers
Q.What led to A&W's previous departure from Singapore in 2003?
What led to A&W's previous departure from Singapore in 2003?
The article states that A&W closed all five of its outlets in 2003, exiting the market. However, it does not specify the reasons or circumstances behind this decision, only noting the closure itself.
Q.Are there plans for more A&W outlets in Singapore beyond the initial Jewel Changi location?
Are there plans for more A&W outlets in Singapore beyond the initial Jewel Changi location?
Yes, after the Jewel Changi return, a second outlet is planned to open by June, and a third outlet is scheduled to open next year. Their specific locations have not yet been revealed.
Q.Why is A&W Singapore pursuing halal certification?
Why is A&W Singapore pursuing halal certification?
A&W Singapore intends to apply for halal certification to cater to the significant Muslim market in the country. Kelvin Tan noted the Muslim community formed a large part of their past business.