Avery Baker resigns from Tommy Hilfiger
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Tommy Hilfiger will jettison the chief brand officer role following the departure of incumbent Avery Baker in June, the fashion label has confirmed. Baker has announced plans to step down from the job in June. The marketer will then rejoin the company on a consulting basis, primarily as part of a new brand advisory board staffed by external advisors and chief executive officer Daniel Grieder.
Baker’s C-suite brand responsibilities will be divided among other senior members of staff. She is currently responsible for global marketing, communications, brand strategy, creative direction for product design, global licensing and creative services.
The marketer joined the PVH-owned company in 1998. She landed the chief marketing officer title in 2011 after a stint as executive vice-president of global communications and marketing.
She was named chief brand officer in 2014.
Questions & Answers
Q.What will happen to the chief brand officer role at Tommy Hilfiger?
What will happen to the chief brand officer role at Tommy Hilfiger?
Tommy Hilfiger will discontinue the chief brand officer role after Avery Baker's departure in June. Her responsibilities will be reallocated among other senior staff members within the company.
Q.What will Avery Baker's new role at Tommy Hilfiger involve?
What will Avery Baker's new role at Tommy Hilfiger involve?
Avery Baker will rejoin the company as a consultant following her resignation. She will primarily serve on a new brand advisory board, working alongside external advisors and CEO Daniel Grieder.
Q.Which areas was Avery Baker responsible for as chief brand officer?
Which areas was Avery Baker responsible for as chief brand officer?
As chief brand officer, Avery Baker was responsible for global marketing, communications, and brand strategy. She also oversaw creative direction for product design, global licensing, and creative services.
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