Sarah Chen

About Sarah Chen

Sarah Chen has covered Asia's fastest-moving retail markets from Singapore for more than a decade. She writes on omnichannel strategy, mall operators and the shifting behaviour of ASEAN shoppers, from Orchard Road flagships to the latest cross-border digital marketplaces. Before joining RetailNews.asia she spent six years at a regional business title, where she led coverage of grocery, department stores and travel retail across Southeast Asia. Sarah is a frequent moderator at industry conferences in Singapore, Bangkok and Jakarta, and speaks regularly on retail media, loyalty and the future of physical stores. She holds a degree in economics and has a particular interest in how mid-market retailers are adapting to inflation and margin pressure. When she is not on a store visit, she is usually mapping how new mixed-use developments are reshaping neighbourhood retail. Reach her via the RetailNews.asia newsroom for tips on Southeast Asia's retail scene.