Australia’s Thinxtra to launch IoT network in HK

1 min readUpdated May 27, 2025Dec 16, 201611:18 AM

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Australia-based pure-play IoT infrastructure provider Thinxtra has expanded into Hong Kong, with plans to launch Sigfox low-power wide area (LPWA) network in the market early next year.

The company is deploying a territory-wide open IoT LPWA network that connects to other networks based on Sigfox’s network technology in 28 countries.

Ahead of the launch, Thinxtra has been working with Hong Kong’s Science Park on IoT R&D efforts as well as the design of devices, sensors and services for the network.

Thinxtra is the exclusive Sigfox network operator for Australia, New Zealand and now Hong Kong, and also has LPWA networks covering 62% of the population in Australia and 73% in New Zealand. Now the company is pursuing expansion into the APAC region.

“We’re bringing our expertise and experience to Hong Kong to support its ongoing transformation into a smart city and a leader in IoT adoption and development,” Thinxtra Asia managing director Murray Hankinson said.

“We also see great potential for Hong Kong to be a world-leading design and manufacturing hub for IoT innovation, and we’re investing here to support this growth.”

Sigfox is working with partners to roll out a global LPWA network dedicated to the IoT, designed to meet the low energy consumption and long range requirements for IoT devices.

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What this means

Thinxtra's entry into Hong Kong is a calculated move, establishing a new IoT network crucial for smart city development and industry innovation. This directly pressures existing or prospective IoT infrastructure providers, as Thinxtra arrives with proven expertise from its established networks covering 62% of Australia and 73% of New Zealand. The company's prior R&D work with Hong Kong Science Park mitigates launch risks, positioning it to capture significant market share. Unlike Panpuri's multi-store expansion, this is an infrastructure play, foundational for many future retail and logistical IoT applications. The risk lies in the pace of IoT adoption within Hong Kong's diverse commercial landscape. Watch for Thinxtra's network penetration statistics in Hong Kong over the next 12 months.

Maria Santos · Retail News Asia newsroom

Questions & Answers

What kind of network is Thinxtra launching in Hong Kong?

Thinxtra is deploying a territory-wide open IoT low-power wide area network in Hong Kong. This network will connect to other Sigfox-based networks that are already established in 28 other countries.

What is Thinxtra's role in the expansion of Sigfox networks?

Thinxtra is the exclusive Sigfox network operator for Australia, New Zealand, and now Hong Kong. The company is pursuing further expansion into the wider APAC region, building on its existing coverage.

What collaborative work has Thinxtra been doing in Hong Kong ahead of the launch?

Ahead of the network launch, Thinxtra has been collaborating with Hong Kong's Science Park. Their work together focuses on IoT research and development, and the design of devices, sensors, and services for the new network.

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