Australia’s Hey Yogurt lifts off in Malaysia
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Australian probiotic yogurt brand Hey Yogurt is planning to launch 100 outlets in Malaysia this year following its Nasdaq listing in February.
The brand – which combines Australian yellow peaches with grain and yogurt and is marketed as a low-sugar, low-fat health food – has been operating in Singapore since January, where it has already achieved sales of more than 1000 cups per day.
Hey Yogurt is already preparing its first stores in Kuala Lumpur, Malacca and Johor Bahru.
The popularity of the drink during an economic downturn brought about by the coronavirus epidemic may be related to recent findings that the Lactobacillus bacteria found in yogurt has positive benefits for the immune system when blended with probiotics, according to a German study cited by the brand.
Questions & Answers
Q.What is Hey Yogurt's expansion plan for Malaysia this year?
What is Hey Yogurt's expansion plan for Malaysia this year?
Hey Yogurt intends to launch 100 outlets across Malaysia this year. This expansion follows the brand's Nasdaq listing, which took place in February, and builds on its recent entry into the Singaporean market.
Q.What product does Hey Yogurt offer and how is it marketed?
What product does Hey Yogurt offer and how is it marketed?
Hey Yogurt combines Australian yellow peaches with grain and yogurt. It is marketed as a low-sugar and low-fat health food, appealing to consumers seeking beneficial dietary options.
Q.Where in Malaysia is Hey Yogurt preparing to open its first stores?
Where in Malaysia is Hey Yogurt preparing to open its first stores?
Hey Yogurt is currently preparing its initial store openings in three Malaysian cities. These locations are Kuala Lumpur, Malacca, and Johor Bahru, signalling their first steps into the market.
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