Australian fashion label Tony Bianco to launch in China
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Australian fashion brand Tony Bianco is launching its first international location in Beijing.
The label is partnering with verteran Chinese retail specialist firm Shanghai Smile Commercial – which has ushered multiple foreign fashion brands into China – in a joint venture to launch the brand in the territory.
“A few years ago there was a noticeable increase in daigous sourcing the Tony Bianco brand to send back to clients and that has continued to grow, said company director Anthony Bianco in a Ragtrader report. “It was the start of our research phase into what a store in China could hold for a brand like ours.”
The new store will officially open on December 21 at Chaoyang Joy City, showcasing the brand’s SS19 and AW19 collections.
Questions & Answers
Q.Which Chinese firm is partnering with Tony Bianco for this expansion?
Which Chinese firm is partnering with Tony Bianco for this expansion?
Tony Bianco is partnering with Shanghai Smile Commercial, a well-established Chinese retail specialist firm. This company has a history of helping several foreign fashion brands enter the Chinese market through joint ventures.
Q.What prompted Tony Bianco to consider opening a store in China?
What prompted Tony Bianco to consider opening a store in China?
The brand noticed a significant rise in daigous purchasing Tony Bianco items to send to clients in China. This trend continued to grow, prompting the company to research the potential for a physical store there.
Q.Where will the new Tony Bianco store be located in Beijing?
Where will the new Tony Bianco store be located in Beijing?
The new Tony Bianco store will officially open its doors at Chaoyang Joy City in Beijing. It will be the brand's first international location outside of Australia, showing its latest collections.
Q.When is the new Tony Bianco store scheduled to open?
When is the new Tony Bianco store scheduled to open?
The new Tony Bianco store in Beijing is scheduled to officially open on December 21. It will present the brand's Spring/Summer 2019 and Autumn/Winter 2019 collections to Chinese customers.