Australian fashion label Tony Bianco to launch in China

Australian fashion brand Tony Bianco is launching its first international location in Beijing.

The label is partnering with verteran Chinese retail specialist firm Shanghai Smile Commercial – which has ushered multiple foreign fashion brands into China – in a joint venture to launch the brand in the territory.

“A few years ago there was a noticeable increase in daigous sourcing the Tony Bianco brand to send back to clients and that has continued to grow, said company director Anthony Bianco in a Ragtrader report. “It was the start of our research phase into what a store in China could hold for a brand like ours.”

The new store will officially open on December 21 at Chaoyang Joy City, showcasing the brand’s SS19 and AW19 collections.