Australia no longer sweet spot for Asos
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Australia was once Asos’ largest market outside Britain. In 2012, the British online fashion retailer was flying four jumbo jets of clothing to this country each week.
But Asos revealed this week international sales, comprising 57 percent of its total sales, were down 2 percent in the first quarter to GBP145.5 million (USD228.6m).
And “rest of world” sales, of which Australia is estimated to comprise half, fell by 6 percent to GP58.5 million in the three months ended November 30.
Questions & Answers
Q.What was the total value of Asos' international sales in the first quarter?
What was the total value of Asos' international sales in the first quarter?
Asos' international sales for the first quarter totalled £145.5 million. These sales represented 57 percent of the company's overall revenue during that period.
Q.How much did 'rest of world' sales decrease in the three months to November 30?
How much did 'rest of world' sales decrease in the three months to November 30?
Sales in the 'rest of world' category fell by 6 percent during the three months ending November 30. This amounted to £58.5 million in revenue for that period.
Q.What was the previous significance of Australia to Asos?
What was the previous significance of Australia to Asos?
Australia was once Asos’ largest market outside Britain. In 2012, the retailer was flying four jumbo jets of clothing to the country each week, highlighting its importance.
Q.What proportion of 'rest of world' sales is Australia estimated to make up?
What proportion of 'rest of world' sales is Australia estimated to make up?
Australia is estimated to comprise half of Asos' 'rest of world' sales. This category experienced a 6 percent decline in the first quarter, reaching £58.5 million.
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