Australia no longer sweet spot for Asos

Australia was once Asos’ largest market outside Britain. In 2012, the British online fashion retailer was flying four jumbo jets of clothing to this country each week.

But Asos revealed this week international sales, comprising 57 percent of its total sales, were down 2 percent in the first quarter to GBP145.5 million (USD228.6m).

And “rest of world” sales, of which Australia is estimated to comprise half, fell by 6 percent to GP58.5 million in the three months ended November 30.