Atletico Madrid plans 200 China stores
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La Liga football league champions Atletico Madrid are set to cash in on growing Chinese fascination of European football by opening a retail store network in China.
Atletico Madrid will open 200 retail outlets in China, according to Chinese news agency Xinhua.
Such a network would be considerably larger than other football teams’ retail presence in China. Manchester United, Chelsea, Real, FC Barcelona and Arsenal all have a presence, on differing scales.
The stores will be opened in Wanda Malls, owned by Chinese businessman Wang Jianlin, who took a 20 per cent stake in the Spanish club earlier this year.
The club sees the stores as an important tool to broaden its brand awareness in Asia.
Atletico already has a deal with Chinese football club Shanghai Shenhua and trains a number of Chinese youngsters as part of ‘Project Wanda’ to help develop young footballers.
Atletico is expected to tour China between seasons.
Questions & Answers
Q.Where will Atletico Madrid's new retail stores be located in China?
Where will Atletico Madrid's new retail stores be located in China?
The retail outlets will be opened within Wanda Malls across China. These malls are owned by Chinese businessman Wang Jianlin, who recently acquired a 20 per cent stake in the Spanish club.
Q.How will Atletico Madrid's retail network compare to other European clubs in China?
How will Atletico Madrid's retail network compare to other European clubs in China?
The planned 200-store network will be considerably larger than the current retail presence of other football teams in China. Clubs like Manchester United, Chelsea, Real, FC Barcelona, and Arsenal also operate there.
Q.What existing connections does Atletico Madrid have with China?
What existing connections does Atletico Madrid have with China?
The club already has a deal with Chinese football club Shanghai Shenhua. Also, they train Chinese youngsters through 'Project Wanda' to aid in developing young footballers.
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