Atelier Cologne opens first pop-up in Kuala Lumpur airport
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Atelier Cologne Travel Retail Asia Pacific announced the Southeast Asia airport debut of its pop-up concept at Kuala Lumpur International Airport (KLIA). In collaboration with Malaysia Airports and Colours & Fragrances (C&F) under DR Group, the pop-up is now officially open till end February 2019 for arriving and departing passengers through the Satellite Building at KLIA.
For the launch of the pop-up, cologners could enjoy a personalised fragrance profiling session to discover their very own scent.
The background of the pop-up was also dressed up as a Parisian rooftop featuring a skyline of the elegant Paris, cobbled flooring and a rustic swing. This set-up will be available till end of December 2018.
A gift and engraving workshop is offered to customers, allowing them to personalise the leather case of their perfume bottles with a name, initials or even a message.
According to Nazli Aziz, Senior General Manager for Commercial Services, Malaysia Airports, the duty-free sales in the Asia Pacific region is growing significantly, largely driven by perfumes and cosmetics with a market value of USD 14 billion in 2017.
As for KLIA, overall sales per passenger recorded a double-digit growth of 13 per cent in 2017.
Questions & Answers
Q.Which company is collaborating with Atelier Cologne for this pop-up concept?
Which company is collaborating with Atelier Cologne for this pop-up concept?
Atelier Cologne is collaborating with Malaysia Airports and Colours & Fragrances (C&F) under DR Group for the debut of its pop-up concept in Kuala Lumpur International Airport.
Q.What is the primary driver of growth in duty-free sales within the Asia Pacific region?
What is the primary driver of growth in duty-free sales within the Asia Pacific region?
Duty-free sales in the Asia Pacific region are largely driven by perfumes and cosmetics. This market had a value of USD 14 billion in 2017.
Q.What kind of growth did KLIA experience in sales per passenger in 2017?
What kind of growth did KLIA experience in sales per passenger in 2017?
KLIA recorded a double-digit growth of 13 per cent in sales per passenger during 2017. This indicates a significant increase in customer spending at the airport.
Q.What personalised service is offered to customers at the pop-up store?
What personalised service is offered to customers at the pop-up store?
Customers can personalise the leather case of their perfume bottles with a name, initials, or a message. A gift and engraving workshop provides this service at the pop-up.
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