Asus Philippines pinning hopes on new smartphone

Asus Philippines has launched the Zenfone 4 series as is seeks to carve out more market share.

Country manager George Su says the Taiwanese smartphone maker is seeking higher second-half growth after posting a 42 per cent hike in  smartphone sales during the first six months.

“My boss gave me a much higher target for the second half,” he says, noting Asus is ranked fifth in the Philippine smartphone market. “We hope to be number four by the end of the year.”

Asus CEO Jerry Shen says the firm is upbeat the Zenfone 4 series with its improved design, camera and audio.

He says it is also easier to use and faster.