Asus Philippines pinning hopes on new smartphone
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Asus Philippines has launched the Zenfone 4 series as is seeks to carve out more market share.
Country manager George Su says the Taiwanese smartphone maker is seeking higher second-half growth after posting a 42 per cent hike in smartphone sales during the first six months.
“My boss gave me a much higher target for the second half,” he says, noting Asus is ranked fifth in the Philippine smartphone market. “We hope to be number four by the end of the year.”
Asus CEO Jerry Shen says the firm is upbeat the Zenfone 4 series with its improved design, camera and audio.
He says it is also easier to use and faster.
Questions & Answers
Q.What is Asus Philippines' current ranking in the Philippine smartphone market?
What is Asus Philippines' current ranking in the Philippine smartphone market?
Asus Philippines is currently ranked fifth in the market. The company hopes to improve its position and reach number four by the end of the current year.
Q.How did Asus Philippines' smartphone sales perform in the first half of the year?
How did Asus Philippines' smartphone sales perform in the first half of the year?
The company reported a 42 per cent increase in smartphone sales during the first six months. They are now seeking even higher growth for the second half of the year.
Q.What improvements does Asus CEO Jerry Shen highlight for the new Zenfone 4 series?
What improvements does Asus CEO Jerry Shen highlight for the new Zenfone 4 series?
Jerry Shen states the Zenfone 4 series features an improved design, camera, and audio. He also mentions the new phones are easier to use and offer faster performance.
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