Astro partners StarHub to offer Go Shop in Singapore

Astro Malaysia Holdings Berhard (Astro), a leading media company in Malaysia, and StarHub Cable Vision Ltd. (StarHub), a leading info-communications company in Singapore, have entered into a partnership to offer Go Shop, a 24/7 shopping destination on TV, online and mobile to customers in Singapore. Starting in November, StarHub customers will be able to enjoy a new way of shopping via informative and entertaining demonstrations on Go Shop. Go Shop is Mandarin channel (StarHub TV Channel 110), which officers customers 24/7 shopping on StarHub TV, or via any device of their choice.

Dato’ Rohana Rozhan, Group Chief Executive Officer of Astro said, “Since its launch in January 2015, Go Shop has been providing Malaysians the comfort and convenience of Home Shopping on all screens and devices. We are privileged to now extend this service to our sophisticated and affluent Singaporean neighbours through our partnership with StarHub. Our aspiration and promise is to strive to provide compelling product and value propositions, in an entertaining and informative way.”

Tan Tong Hai, StarHub’s Chief Executive Officer said, “We are pleased to partner Astro for the launch of Astro Go Shop on StarHub TV. As an info-communications company, we see synergy in creating a seamless and immersive shopping experience for our customers, while providing a trusted platform for businesses to reach out to a wider pool of customers beyond their shores. We have every confidence that Astro Go Shop will be a successful venture that appeals to both consumers and businesses.”