Asos wants to make online shopping more inclusive
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The millennial fashion company has stocked petite, tall, curve, plus size and maternity ranges for a while now, and this new step will help it embrace inclusivity even further.
According to the reports, the images will be created using augmented reality, as the technology will enable to company to superimpose the pieces on women of different sizes rather than having to resort to countless and expensive photo shoots.
The feature will be rolled out gradually across the brand’s app, it confirmed this week via social media.
Asos said in a statement: “We’re always testing new technology that can make our customers’ experience even better. In this case, we’re experimenting with AR to show product on different size models, so customers can get a better sense of how something might fit their body shape.”
The decision was praised by consumers on Twitter, with one user writing: “This helps massively, as I often wonder how clothes would look on me, when I’m clearly 5 sizes bigger than the model. Great move forward.”’
With over 80,000 brand and own-brand products available on its platform, Asos is one of the largest fashion platforms in the e-commerce space. The company is continually innovating, having launched try-before-you-buy in November and a Christmas gift assistant on Facebook in December.
The company overtook Marks & Spencer last year in market value, and is en route to reach a 25-30% sales growth in financial 2018.
Questions & Answers
Q.How will Asos create images of clothes on different sized women?
How will Asos create images of clothes on different sized women?
Asos will use augmented reality technology. This will allow the company to superimpose clothing items onto women of various sizes, avoiding the need for numerous expensive photo shoots.
Q.Why is Asos introducing this new augmented reality feature?
Why is Asos introducing this new augmented reality feature?
The company is experimenting with AR to show products on diverse size models. This aims to help customers better understand how items might fit their specific body shape.
Q.When will customers be able to use this new AR feature?
When will customers be able to use this new AR feature?
The feature will be rolled out gradually across the brand’s app. Asos confirmed the upcoming launch via social media this week.
Q.What other innovations has Asos recently introduced?
What other innovations has Asos recently introduced?
Asos launched a try-before-you-buy service in November and a Christmas gift assistant on Facebook in December. The company continually innovates to enhance the customer experience.
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