Asos Mobile Apps in China Go Live

In a first for the UK’s largest independent online fashion and beauty retailer, ASOS has launched mobile apps for iPhone, iPad and Android to the Chinese market.

Developed using retail technology specialist Red Ant’s award-winning RetailOS mobile commerce accelerator, the apps are:

• Fully transactional mobile app designed specifically for the 700 million-strong Chinese smartphone user market
• Feature rich and fully shoppable with hybris commerce platform and Alipay
• Features include Catwalk for all products, access to personal profiles, wish lists and Chinese social sharing

Red Ant’s CEO Dan Mortimer said: ‘As the UK continues to forge stronger and more profitable business relationships with China, we are delighted to be the mobile partner of choice in the Far East for one of the world’s most successful and reputable online retailers. The local knowledge and expertise of our team on the ground in Asia has been invaluable in developing an app which makes the most of the commercial opportunities presented by the world’s biggest mobile market.’

ASOS’ General Manager – China, Daniel Jenks, said: ‘ASOS is dedicated to delivering the best possible experience to our customers in China, and the launch of our apps, backed by Red Ant’s expertise, is a significant step towards ensuring they receive a high-quality, mobile-first service which meets all of their needs in an increasingly sophisticated marketplace. We’re delighted with the results so far and in the space of a few weeks, app downloads and sales have exceeded our expectations to form a substantial mix of our sales.’