Asics Bugis Junction and VivoCity in Singapore

ASICS, a true sport performance brand, has opened 2 new stores in Singapore, increasing the number of ASICS stores to 7 locally to strategically cater to an increasingly more distributed retail need.

Located in Bugis Junction Shopping Mall, a vibrant and popular mall in the central business district, and in VivoCity, the largest retail and lifestyle destination in Singapore, these new ASICS stores will front cutting-edge ASICS footwear and apparels for running and popular sports in the region, including badminton, netball, tennis, soccer and gym training. Products are displayed with the latest ASICS visual merchandising concept congruent with innovative trends, to inspire a premium and positive shopping experience for each customer.

ASICS’ aspirational “Mix Up Your Run” concept inspires runners to run stronger, faster and further. To activate and strengthen different muscle groups for better performance, runners train under varied regimes. Runners “run long” to build endurance and conquer the longest distances, “run natural” to give the muscles a completely different workout, “run fast” to break the speed limit and attain new PB (personal best) and “run tough” to stimulate agility and improve balance.

In line with the ASICS visual merchandising concept, finding the best footwear has now been simplified with colour coding; “RUNLONG” (in blue), “RUNNATURAL” (in magenta), “RUNFAST” (in orange) and “RUNTOUGH” (in green). Customers can easily select the right footwear by looking for footwear displayed with the relevant colour codes.

Running enthusiasts will be spoilt for choice with the comprehensive range of footwear available in the store, including the much awaited GEL-KINSEI 6, GT-2000 4, GEL-KAYANO 22, GEL-NIMBUS 17 LITE-SHOW, and GEL-QUANTUM 360.

ASICS Bugis Junction Store, Singapore