AS Watson says health-category sales rise 11 per cent
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AS Watson Group saw its health-category sales increase 11 percent last year with 1 billion shoppers purchasing health products from the brand globally.
The figures reflect a global uptick in the vitamins and supplements industry, which is growing at a rate of 12 percent year on year internationally.
Shoppers for health products visit a Watson’s store 10 times per year on average, according to survey data released by the firm. Their spending is almost 80 percent higher than the general shoppers.
“Vitamins and supplements have experienced the fastest growth of 12 percent,” said group COO Malina Ngai. “We care about our customers’ health, and this is the second Global Health Survey we have commissioned, with the aim to ensure we stay abreast of their needs in their lifestyle. We will look for product and service solutions worldwide for our customers who increasingly want more control of their health.”
The firm also launched a strategic partnership with Prenetics last year to pioneer a personalized preventive digital healthcare solution through the launch of DNA home testing to focus on prevention instead of treatment, which has also boosted its health-category sales.
Questions & Answers
Q.What is the primary reason for the increase in AS Watson Group's health-category sales?
What is the primary reason for the increase in AS Watson Group's health-category sales?
The fastest growth was seen in vitamins and supplements, which increased by 12 percent. The company also attributes the rise to a strategic partnership with Prenetics for a personalised preventive digital healthcare solution including DNA home testing.
Q.How do health product shoppers compare to general shoppers at Watson's stores?
How do health product shoppers compare to general shoppers at Watson's stores?
Health product shoppers visit a Watson's store on average 10 times per year. Their spending is also almost 80 percent higher than that of general shoppers, according to the firm's survey data.
Q.What is the purpose of AS Watson commissioning global health surveys?
What is the purpose of AS Watson commissioning global health surveys?
AS Watson commissions global health surveys to ensure they remain informed about their customers' needs regarding health and lifestyle. This information helps them find suitable product and service solutions globally.
Q.How many shoppers bought health products from AS Watson globally last year?
How many shoppers bought health products from AS Watson globally last year?
Last year, 1 billion shoppers purchased health products from the AS Watson brand globally. This figure contributed to the 11 percent increase in the company's health-category sales.