As it exits other markets, Flash Coffee doubles down on Indonesia

Flash Coffee is expanding its footprint in Indonesia, with new store openings planned across Jakarta and Bandung and the rollout of new food and beverage offerings.

The coffee chain said each outlet offers a larger space with a sit-and-stay design to encourage customers to have their coffees in-store. At the same time, it launched a more user-friendly process for digital ordering on its proprietary app.

After last year’s restructuring, the company said its main focus is now on Indonesia and franchising the brand in other countries, following the closure of Flash Coffee in other Asian markets and the sale of its brand in Thailand as a franchise.

Flash Coffee founder and CEO David Bruinier thanked its customer base and said the company is “just getting started” on its Indonesian expansion.

“We are now expanding our footprint in the country, with plans to add many new stores to our portfolio within the next 12 months,” he added.

The coffee chain now operates 67 stores and reported an increase in revenue per store by over 50 percent from early this year, reaching operational profitability.

Launched in Singapore in 2020, the “tech-driven” coffee chain is now backed by New York-based venture capital firm White Star Capital as its largest shareholder after raising US$50 million in a Series B funding round last year.

Jakob Angele, executive chairman of Flash Coffee and venture partner at White Star Capital, said the company is pleased with the brand’s success in Indonesia.

“Indonesia is one of the most exciting and vibrant coffee markets worldwide. Flash Coffee is uniquely positioned to serve its growing demand for high-quality coffee,” he concluded.