Arvind Brands to open 25 Calvin Klein innerwear stores in India in 3yrs
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Arvind Brands will open 25 Calvin Klein standalone innerwear outlets in three years as it sees the category growing by 25-30 percent annually.
Arvind Brands, which bagged rights to market Calvin Klein products in India in March last year, will also launch Calvin Klein’s formal and casual wear by mid-2016.
“We plan to open 20-25 standalone Calvin Klein underwear outlets in three years. Underwear category in India is pegged at USD1.2 billion and we expect the segment to grow by 25-30 percent for the next few years,” Arvind Lifestyle Brands Managing Director J Suresh told PTI.
Questions & Answers
Q.How many Calvin Klein innerwear stores does Arvind Brands plan to open, and over what timescale?
How many Calvin Klein innerwear stores does Arvind Brands plan to open, and over what timescale?
Arvind Brands intends to open 20-25 standalone Calvin Klein innerwear outlets. This expansion is scheduled to take place over the next three years.
Q.When will Calvin Klein's formal and casual wear lines be introduced by Arvind Brands?
When will Calvin Klein's formal and casual wear lines be introduced by Arvind Brands?
Calvin Klein's formal and casual wear ranges are planned for launch by mid-2016. Arvind Brands secured the rights to market these products in India.
Q.What is the expected annual growth rate for the innerwear category in India?
What is the expected annual growth rate for the innerwear category in India?
The innerwear category in India is projected to grow annually by 25-30 percent. This growth is expected to continue for the next few years, according to Arvind Brands.
Q.What was the estimated value of the underwear category in India at the time of the article?
What was the estimated value of the underwear category in India at the time of the article?
The underwear category in India was estimated to be valued at USD 1.2 billion. This figure was provided by J Suresh, Managing Director of Arvind Lifestyle Brands.