Under Armour Korea flagships planned
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Under Armour Korea plans to open flagship stores to make the most of its growing popularity in the Asian market.
The US-headquartered sports brand says it has opened an office in South Korea to operate its business directly from next year, after taking over distribution from local partner Hyosung Galaxia.
“Under Armour will strengthen its marketing, distribution and retail efforts, providing Korean consumers with the best brand and shopping experience,” said David Song, country manager of Under Armour Korea.
“We will open our flagship store in southern Seoul in January. The brand will also continue to connect with athletes directly and promote sports, fitness and healthy living through its connected fitness platform, which is the world’s largest digital health and fitness community.”
Song said Korea is a “pivotal component” in the company’s international growth plan.
“Through design, innovation and our Under Armour connected fitness platform, we look forward to forging long-term relationships directly with athletes at every level in the country.”
Questions & Answers
Q.Why is Under Armour opening its own office in South Korea?
Why is Under Armour opening its own office in South Korea?
The US-headquartered sports brand has taken over distribution from its local partner, Hyosung Galaxia. Opening its own office will allow it to operate the business directly from next year, strengthening marketing and retail efforts.
Q.When and where will Under Armour's first flagship store in South Korea open?
When and where will Under Armour's first flagship store in South Korea open?
Under Armour plans to open its flagship store in southern Seoul in January. This is part of the brand's strategy to strengthen its retail presence and provide Korean consumers with a better shopping experience.
Q.What is Under Armour's strategy for connecting with consumers and athletes in Korea?
What is Under Armour's strategy for connecting with consumers and athletes in Korea?
The brand will open flagship stores and continue to engage directly with athletes. It also plans to promote sports and healthy living through its connected fitness platform, the world’s largest digital health community.
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