Armani banning angora wool from next winter season

Dec 2, 20211 min read

The Italian luxury company joins a string of brands banning the extremely soft wool removed from live rabbits, under pressure from animal rights organizations and more environmentally conscious shoppers.

Last month, People for the Ethical Treatment of Animals (PETA) announced that luxury e-commerce platform Farfetch would stop selling angora wool by April 2022.

The organization launched a campaign years ago to ban angora wool, which is mainly produced in China, describing the techniques used to strip the fur from rabbits as cruel.

Armani’s move marks another step towards sustainability after the group banned animal fur in 2016 and signed in 2019 the ‘Fashion Pact’ with other major industry players to address climate change, the company said in a statement.

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Mei Ling Tan

Contributor · RetailNews.asia

Mei Ling Tan is the Editor of Retail News Asia, where she leads the editorial team in delivering in-depth coverage of Asia’s dynamic retail landscape. With over a decade of experience in business journalism, Mei Ling is known for her sharp analysis, deep industry insights, and commitment to uncovering the stories behind Asia’s most innovative retail brands. Before joining Retail News Asia, Mei Ling held senior reporting roles at regional business publications, covering everything from consumer trends to digital transformation in retail. A graduate of the National University of Singapore with a degree in Communications and New Media, she combines journalistic integrity with a strong understanding of evolving market forces. Outside the newsroom, Mei Ling is a frequent speaker at industry panels and a mentor for young journalists.

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