Armani banning angora wool from next winter season
In this article (4)
The Italian luxury company joins a string of brands banning the extremely soft wool removed from live rabbits, under pressure from animal rights organizations and more environmentally conscious shoppers.
Last month, People for the Ethical Treatment of Animals (PETA) announced that luxury e-commerce platform Farfetch would stop selling angora wool by April 2022.
The organization launched a campaign years ago to ban angora wool, which is mainly produced in China, describing the techniques used to strip the fur from rabbits as cruel.
Armani’s move marks another step towards sustainability after the group banned animal fur in 2016 and signed in 2019 the ‘Fashion Pact’ with other major industry players to address climate change, the company said in a statement.
Questions & Answers
Q.Why has Armani decided to stop using angora wool from next winter season?
Why has Armani decided to stop using angora wool from next winter season?
Armani is banning angora wool due to pressure from animal rights organisations and consumers who are increasingly conscious of environmental and ethical issues. The company's move aligns with broader industry sustainability efforts.
Q.Which animal rights group has been campaigning against the use of angora wool?
Which animal rights group has been campaigning against the use of angora wool?
People for the Ethical Treatment of Animals (PETA) has been campaigning for years to ban angora wool. They describe the techniques used to strip fur from rabbits, mainly in China, as cruel.
Q.Has Armani taken similar steps towards sustainability in the past?
Has Armani taken similar steps towards sustainability in the past?
Yes, Armani has previously demonstrated a commitment to sustainability. The group banned animal fur in 2016 and also signed the 'Fashion Pact' in 2019 to address climate change with other major industry players.
Reader pulse
What's the main driver for Armani's angora ban?
22,487 votes so far