% Arabica announces Singapore launch
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Kyoto-headquartered coffee chain % Arabica Coffee is to open its first store in Singapore.
The company has revealed the location on Instagram: 56 Arab Street. With a fit-out yet to be completed, the store may not open until the end of the year.
The company has also confirmed it is currently fitting out its first store in Indonesia, with others destined for Malaysia and India.
With its slogan “See the world through coffee”, % Arabica Coffee has built a strong following via social media. In Asia it has three stores in Japan, three in Hong Kong, one in the Philippines and two in China. It is also in Germany and several Middle East markets, with plans for France, Morocco and Canada.
% Arabica Coffee was founded in 2014 by Japan-born Kenneth Shoji who grew a love for the beverage while studying in California.
Questions & Answers
Q.Where in Singapore will the new % Arabica store be located?
Where in Singapore will the new % Arabica store be located?
The company has disclosed the location as 56 Arab Street. However, the store's fit-out is not yet complete, so it might not open until the end of the year.
Q.Which other countries in Asia is % Arabica expanding into?
Which other countries in Asia is % Arabica expanding into?
% Arabica is currently fitting out its first store in Indonesia. The company also has plans for future openings in both Malaysia and India, adding to its Asian presence.
Q.What is % Arabica's slogan and how has it built its following?
What is % Arabica's slogan and how has it built its following?
The company's slogan is 'See the world through coffee'. It has successfully cultivated a strong customer following primarily by utilising social media platforms to engage with its audience.
Q.When and by whom was % Arabica Coffee founded?
When and by whom was % Arabica Coffee founded?
% Arabica Coffee was founded in 2014 by Kenneth Shoji, who is Japan-born. He developed a passion for coffee while undertaking studies in California.
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