Aptar Beauty Shifts Focus to India and Southeast Asia as Market Hits 4% Growth
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Aptar Beauty is shifting its product development and manufacturing footprint toward India and Southeast Asia as global beauty demand stabilises at 4 per cent annual growth.
The dispensing systems supplier developed its Nouvelle airless dispenser specifically in India to capture surging demand for premium skincare before exporting the design across the region. Aptar plans to roll out the Indian-made packaging line into Thailand and Indonesia, tapping markets where consumer adoption is rising alongside trading up to higher-end product formats.
Localising production across India and Southeast Asia
International beauty brands in China face softer sales while domestic players gain ground, prompting packaging suppliers to diversify their regional revenue base. To support Asian fragrance demand, Aptar took a stake in Chinese manufacturer Goldrain to produce perfume pumps tailored to local price points and design preferences.
Regional production sites in India, Thailand, and China also insulate the company against trade barriers and US tariffs. Operating plants across seven countries allows the group to supply multinational brands locally rather than shipping components across borders.
For retailers and beauty brands across the Asia-Pacific region, packaging suppliers are moving away from adapting Western designs for Asian shelves. Aptar, like competitors Berry and Silgan, is now engineering packaging in Asia for local climate conditions, viscous formulations, and regional cost targets before distributing those formats globally.
Engineering pumps for new cosmetic formulas
Formulation changes are forcing mechanical redesigns across beauty dispensers. Skincare brands are replacing silicones with short-chain alkanes, which cause standard polyolefin plastics to swell and jam pump mechanisms.
Fragrance houses are also introducing water-based, alcohol-free sprays that standard pumps cannot atomise properly. Aptar developed customised dispensing hardware for formulations like Guerlain’s Aqua Allegoria Perle skincare fragrance, while engineering its GSA platform for high-viscosity creams and expanding refillable systems such as its Gaïa airless line used by Clarins.
The supplier is now eliminating polyoxymethylene and per- and polyfluoroalkyl substances across its catalogue ahead of the enforcement of the European Union’s Packaging and Packaging Waste Regulation.
Questions & Answers
Q.Beyond India, which other Southeast Asian countries are targeted for rolling out the Indian-made packaging line?
Beyond India, which other Southeast Asian countries are targeted for rolling out the Indian-made packaging line?
Aptar plans to roll out the Indian-made packaging line into Thailand and Indonesia. This expansion targets markets where consumer adoption and trading up to higher-end product formats are increasing.
Q.Why are packaging suppliers like Aptar diversifying their regional revenue base from China?
Why are packaging suppliers like Aptar diversifying their regional revenue base from China?
International beauty brands in China are facing softer sales, while domestic players gain ground. This shift prompts packaging suppliers to look for growth opportunities in other regions, such as India and Southeast Asia.
Q.What issues arise with standard pump mechanisms when new skincare and fragrance formulations are used?
What issues arise with standard pump mechanisms when new skincare and fragrance formulations are used?
New skincare formulations replacing silicones with short-chain alkanes can cause standard polyolefin plastics to swell and jam pumps. Water-based, alcohol-free fragrance sprays cannot be properly atomised by standard pumps.
Q.Which specific materials is Aptar eliminating from its product catalogue ahead of new EU regulations?
Which specific materials is Aptar eliminating from its product catalogue ahead of new EU regulations?
Aptar is eliminating polyoxymethylene and per- and polyfluoroalkyl substances (PFAS) from its catalogue. This proactive measure is being taken before the European Union’s Packaging and Packaging Waste Regulation is enforced.