APT nearing 100% 4G take-up
In this article (5)
Taiwan’s Asia Pacific Telecom (APT) is nearing 100% take-up of 4G services among existing customers, and expects nearly all its subscribers to have migrated to 4G by the end of Q1.
APT only has around 100,000 3G users left to migrate to 4G, around 6% of the operator’s total subscriber base. The remaining users are expected to upgrade in the next few months.
In order to encourage migration and boost interest in the operator’s 4G services among new customers, APT has introduced a new line of plans that offer unlimited broadband and free domestic voice calls even to subscribers of Taiwan’s other mobile operators. The plan starts at TW$999 ($31.39).
APT chairman Lu Fang-ming told the Taipei Times that the operator has reached the subscriber migration target set when the operator launched 4G two years ago.
As the operator moves to the next phase, it plans to focus on expanding its customer base to improve ARPU.
APT also recently announced a new home OTT video service to be delivered to Taiwanese customers in collaboration with Netflix, China’s iQiyi, movie distributor Catchplay and Taiwan Mobile’s myVideo, the report adds.
Questions & Answers
Q.What percentage of APT's current subscribers still use 3G services?
What percentage of APT's current subscribers still use 3G services?
Around 6% of APT's total subscriber base, which translates to about 100,000 users, are still on 3G. These users are expected to migrate to 4G in the coming months.
Q.What is the primary goal for APT once 4G migration is complete?
What is the primary goal for APT once 4G migration is complete?
Once the migration target is met, APT plans to focus on expanding its overall customer base. This strategy aims to improve the operator's Average Revenue Per User (ARPU).
Q.What initiatives has APT launched to attract new 4G customers?
What initiatives has APT launched to attract new 4G customers?
APT has introduced new plans that offer unlimited broadband and free domestic voice calls. These plans, starting at TW$999, also include calls to subscribers of other Taiwanese mobile operators.
Q.Which partners is APT collaborating with for its new home OTT video service?
Which partners is APT collaborating with for its new home OTT video service?
APT is collaborating with several companies for its new home OTT video service. These partners include Netflix, China’s iQiyi, movie distributor Catchplay, and Taiwan Mobile’s myVideo.
Reader pulse
Is APT's 4G migration strategy commercially sound?
17,751 votes so far