Apple Unveils Spectacular Redesign Of Ginza Store, Showcasing Commitment To Japanese Market

2 min readSep 26, 20258:27 AM

Tokyo,,Japan, ,May,13th,,2017.,Apple,Inc,Store,Front

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Apple has unveiled a comprehensive redesign of its Ginza store, a stunning transformation two decades after first establishing its retail footprint in Japan.

New Design Features

The four-level retail property exhibits a contemporary layout, seamlessly integrating regionally procured materials into its structure. The use of warm wooden interiors adds an inviting ambiance to the space, while a double-layer glass exterior features adjustable louvres to control light and temperature. The store’s open design allows for abundant natural light to filter through the entire building, with balcony-like spaces adding to its spacious feel.

Product Availability

The redesigned store offers customers access to Apple’s complete product portfolio. This includes the latest iPhone 17 series, iPhone Air, Apple Watch Series 11, and AirPods Pro 3. A range of accessories like the iPhone Air Case with MagSafe and the newly released Crossbody Strap are also available for purchase.

CEO’s Thoughts on Reopening

Tim Cook, Apple’s CEO, shared his thoughts on the store’s reopening, hailing it as a beacon of the company’s enduring relationship with its Japanese clientele. He expressed his excitement to unveil the strikingly redesigned space and showcase Apple’s latest product offerings. Cook highlighted the significance of this move as a continuation of the remarkable shared history between Apple and its customers.

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What this means

Apple's significant investment in its Ginza flagship is a deliberate step to reinforce its premium brand image and direct-to-consumer sales in Japan. This comprehensive redesign, twenty years after its initial entry, signals a renewed focus on customer experience, using regionally sourced materials to create a unique, inviting space. It directly pressures competitors in the high-end electronics market, forcing them to consider similar experiential upgrades. Unlike Skechers' expansion through large Superstores, Apple focuses on high-impact, flagship transformations to deepen market penetration. The risk lies in over-reliance on a physical experience in an increasingly digital retail landscape. Watch for Apple's next significant product launch to see how effectively this redesigned space drives immediate sales.

Minjun Park · Retail News Asia newsroom

Questions & Answers

What is the significance of the Ginza store reopening?

The reopening symbolizes the enduring bond between Apple and its Japanese customers and marks a new chapter in their shared history. It also showcases Apple’s commitment to providing an enhanced retail experience.

What are the features of the redesigned store?

The store boasts a modern layout, combining regionally sourced materials and warm wood interiors. A double-skin glass facade with adjustable louvres controls light and temperature, while balcony-like spaces and an open design promote natural light flow throughout the building.

What products are available at the redesigned store?

The store offers the complete range of Apple products, including the iPhone 17 series, iPhone Air, Apple Watch Series 11, and AirPods Pro 3. Additionally, accessories such as the iPhone Air Case with MagSafe and the new Crossbody Strap are available.

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