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Electronics

Apple to revamp its stores

By Wei Zhang
1 min read
Apple to revamp its stores
Apple to revamp its stores
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Apple is in the process of redesigning its stores, drawing on the design expertise of Jony Ive.

Ive, Apple’s head designer, revealed he’s working with retail boss Angela Ahrendts on a revamp of its stores in a lengthy profile with the New Yorker magazine.

As Apple’s senior vice-president of design, Ive has emerged as the company’s creative soul, continuing an aesthetic tradition set by co-founder Steve Jobs. Ive was responsible for the build and the finish of the iMac, the MacBook, the iPod, the iPhone, the iPad, and the forthcoming Apple Watch.