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Apple Music trial may shrink from three months to just one

By Minjun Park
1 min read
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One way for music streaming services to expand their subscribers base is through trials. Offering their services for free for a limited is a great way to convince potential subscribers whether or not a service suits their needs.

Apple is one of the not so many companies that offer a generous 3-month trial to those who want to try out its music streaming service. However, the situation might change.

A new banner published on Apple’s page for accessories offers a one month free trial of Apple Music instead of the standard three-month free trial. It doesn’t look like this is a mistake, but it’s possible that Apple will start offering 1-month trials in addition to the usual 3-month trials.

If you click on the banner, you will get the prompt for a three-month free trial in iTunes, so that’s encouraging. Also, Apple hasn’t yet officialized the move on the Apple Music website, so it remains to be seen whether or not this a mistake or the company plans to change the duration of its Apple Music trial.

Questions & Answers

Q.

What specifically indicates that Apple might be reducing its trial period?

A.

A new banner on Apple’s accessories page advertises a one-month free trial for Apple Music, rather than the standard three months previously offered.

Q.

Does clicking the new banner actually lead to a one-month trial offer?

A.

No, if a user clicks on this new banner, they are currently still prompted for a three-month free trial in iTunes.

Q.

Has Apple officially confirmed any change to the trial length?

A.

No, Apple has not yet officially announced any changes to the trial period on the Apple Music website.

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