Apple Hong Kong store gets an extra floor

Apple’s first retail store in Hong Kong is expanding with the addition of a third floor.

The store, located in IFC Mall, opened its doors in 2011. Three more have since opened across the territory, but demand for Apple’s products still caused frequent congestion inside the IFC Mall location.

In a catchy promotion announcing the expansion, Apple has mounted signs with the slogan: “We’re taking things up a level”.

According to AppleInsider, construction of the extra floor is nearly complete. The store will feature a new, separate staircase to access the new zone.

Apple opened its 28th store in China last week, with plans to have a total of 40 retail locations in Greater China by mid-2016.