Apple Hong Kong store gets an extra floor
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Apple’s first retail store in Hong Kong is expanding with the addition of a third floor.
The store, located in IFC Mall, opened its doors in 2011. Three more have since opened across the territory, but demand for Apple’s products still caused frequent congestion inside the IFC Mall location.
In a catchy promotion announcing the expansion, Apple has mounted signs with the slogan: “We’re taking things up a level”.
According to AppleInsider, construction of the extra floor is nearly complete. The store will feature a new, separate staircase to access the new zone.
Apple opened its 28th store in China last week, with plans to have a total of 40 retail locations in Greater China by mid-2016.
Questions & Answers
Q.Why is Apple adding an extra floor to its IFC Mall store?
Why is Apple adding an extra floor to its IFC Mall store?
The expansion is happening because demand for Apple's products frequently caused congestion inside the IFC Mall store. Adding a third floor aims to alleviate this issue and improve the customer experience.
Q.When did the IFC Mall Apple store originally open?
When did the IFC Mall Apple store originally open?
Apple's first retail store in Hong Kong, located in IFC Mall, opened its doors to customers in 2011. It has been operating for over a decade before this expansion.
Q.How many Apple retail stores are there currently in Hong Kong?
How many Apple retail stores are there currently in Hong Kong?
Including the IFC Mall location, there are now four Apple retail stores across Hong Kong. Three additional stores have opened since the first one in IFC Mall.
Q.What are Apple's broader retail expansion plans in Greater China?
What are Apple's broader retail expansion plans in Greater China?
Apple plans to have a total of 40 retail locations in Greater China by mid-2016. The company recently opened its 28th store in China last week, progressing towards this goal.
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