Apple Hong Kong to open new store
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Hong Kong is about to get a new official Apple store.
Hoardings have gone up in the APM shopping mall in Kwun Tong, inside Millennium City, as construction gets underway of a single-storey Apple Hong Kong shop.
Hong Kong boasts one of the highest numbers of official stores on a per capita basis in the world.
The new store will almost certainly feature the new interior design created by the tech giant’s retail head Angela Ahrendts, whose previous role was CEO of Burberry. The store can be expected to be called simply Apple – with the company dropping the “store” from its title globally.
Hoardings give no indication of an opening date, announcing simply: “We’ve got something special in store for you. A brand new Apple store is coming soon”.
Perhaps significantly, the hoarding is a bold red colour – unlike previous hoardings covering Apple store fitouts which have always been white.
Questions & Answers
Q.Where in Hong Kong will the new Apple store be located?
Where in Hong Kong will the new Apple store be located?
The new official Apple store will be situated in the APM shopping mall in Kwun Tong. This mall is part of the larger Millennium City complex, and construction is currently underway for the single-storey shop.
Q.What is unique about the design or appearance of this upcoming store?
What is unique about the design or appearance of this upcoming store?
The new store is expected to feature the updated interior design established by Apple's retail head, Angela Ahrendts. Significantly, its hoarding is bold red, differing from the usual white hoardings used for previous Apple store fit-outs.
Q.When is the new Apple store expected to open?
When is the new Apple store expected to open?
The article does not specify an opening date for the new Apple store. The hoardings simply state that a 'brand new Apple store is coming soon,' without providing any further indication of a timeline.
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