Fashion
Hong Kong is about to get a new official Apple store.
Hoardings have gone up in the APM shopping mall in Kwun Tong, inside Millennium City, as construction gets underway of a single-storey Apple Hong Kong shop.
Hong Kong boasts one of the highest numbers of official stores on a per capita basis in the world.
The new store will almost certainly feature the new interior design created by the tech giant’s retail head Angela Ahrendts, whose previous role was CEO of Burberry. The store can be expected to be called simply Apple – with the company dropping the “store” from its title globally.
Hoardings give no indication of an opening date, announcing simply: “We’ve got something special in store for you. A brand new Apple store is coming soon”.
Perhaps significantly, the hoarding is a bold red colour – unlike previous hoardings covering Apple store fitouts which have always been white.
