Apple has started preparing a UK store for the iPhone 15 launch

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The iPhone 14 lineup is finally here, but, unfortunately, this year’s iPhones are just a slight upgrade from the previous generation — especially the regular iPhone 14 and the iPhone 14 Plus. So, if you have decided to skip this one and wait for the iPhone 15 to come out, you might want to know when you could expect Apple to release the next iPhones.
Sadly, we can’t tell you an exact date, but a new report suggests that the release date of the new iPhones might be sometime between September 15th, 2023, and October 7th, 2023.
Employees from the UK Apple store in Milton Keynes have received a memo coming from “above the store” telling them that they won’t be able to take a leave between September 15th, 2023, and October 7th, 2023, and December 2nd, 2023, and the start of January 2024. The reason is that Apple wants to be better prepared for next year’s “high velocity moments.”
In most cases, Apple forbids taking time off before the launch of new devices as well as during the holiday season, and it usually tells its employees about its decision via an internal communication app shortly before it goes into effect.
Although we can’t confirm how widespread Apple’s new instruction is, the fact that it comes from above the store suggests it might affect other Apple shops as well. Also, it doesn’t look like Apple has chosen these dates randomly. Most likely, the tech giant is preparing early for its next iPhone launch event. Furthermore, iPhones traditionally release in September, so it’s very probably Apple might also launch its next iPhone in this period as well.
Of course, we can only speculate at this point. The iPhone 15 is still a whole year away, and a lot can change in a year.
Questions & Answers
Q.Which dates are Apple store employees reportedly unable to take leave?
Which dates are Apple store employees reportedly unable to take leave?
Employees at the Milton Keynes store cannot take leave between 15th September and 7th October 2023. They also cannot take leave between 2nd December 2023 and the beginning of January 2024.
Q.What is the reason given for employees being unable to take leave?
What is the reason given for employees being unable to take leave?
Apple wants to be better prepared for next year’s 'high velocity moments'. This typically involves restrictions on time off before new device launches and during the holiday season.
Q.Is this leave restriction likely to affect other Apple stores across the UK?
Is this leave restriction likely to affect other Apple stores across the UK?
The article cannot confirm how widespread the instruction is. However, because the memo came from 'above the store', it suggests the restriction might affect other Apple shops too.