Apple Greater China has new leader

Wireless technologies team leader Isabel Ge Mahe has been appointed to the newly created role of VP/MD of Apple Greater China, reporting to CEO Tim Cook and COO Jeff Williams.

“Apple is strongly committed to invest and grow in China, and we are thrilled Isabel will be bringing her experience and leadership to our China team,” says Cook. “She has dedicated a great deal of her time in recent years to delivering innovation for the benefit of Apple customers in China, and we look forward to making even greater contributions under her leadership.”

As VP of Apple’s wireless technologies software engineering division for nine years, Ge Mahe has been involved in the development of cellular, Wi-Fi, Bluetooth, NFC, location and motion technologies for nearly every Apple product. She has also overseen the engineering teams developing Apple Pay, HomeKit and CarPlay.

In China, she has worked with Apple’s R&D team and carrier partners to develop China-specific features for iPhone and iPad, including QR Code support, SMS fraud prevention and enabling the use of a phone number as an Apple ID.

Born in Shenyang and fluent in Mandarin, Ge Mahe earned Bachelor and Master of Electrical Engineering degrees from Simon Fraser University in British Columbia. She holds an MBA from the University of California, Berkeley. She takes up her new role, in Shanghai, in the next few months.