Apple appoints first ever Vietnam country manager
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Nguyen Thai Hai Van has been appointed the first Country Director of Apple Vietnam, a source has confirmed.
While no official announcement has been made, Van’s LinkedIn profile says without disclosing details that she has been holding the post since May, 2022; and some of Apple’s authorized retailers told VnExpress that they have been working with Van in the new role.
Van recently resigned as managing director of Grab Vietnam. Earlier, she was marketing vice president at Unilever Vietnam.
Insiders consider the appointment a move to expand the U.S. tech giant’s operations in Vietnam. Previously, its operations in the country were overseen by a regional director.
Apple CEO Tim Cook has said that Vietnam was one of four emerging markets contributed to the company’s success in the second quarter of 2022.
“We set June quarter records in the Americas in Europe and in the rest of Asia Pacific region. We also saw June quarter revenue records in both developed and emerging markets with very strong double-digit growth in Brazil, Indonesia and Vietnam and a near doubling of revenue in India,” Cook said during the company’s earnings call late July.
There is no official Apple Store in Vietnam yet, and its products are distributed in the country via a network of authorized retailers.
Apple is also recruiting for various positions for its Vietnam operations.
Questions & Answers
Q.When did Nguyen Thai Hai Van begin her role as Apple Vietnam's Country Director?
When did Nguyen Thai Hai Van begin her role as Apple Vietnam's Country Director?
Her LinkedIn profile indicates she has held the post since May 2022. This information comes from a source, as Apple has not made an official announcement regarding her appointment.
Q.What was Nguyen Thai Hai Van's previous role before joining Apple Vietnam?
What was Nguyen Thai Hai Van's previous role before joining Apple Vietnam?
Before her appointment at Apple, Van resigned from her position as managing director of Grab Vietnam. She also previously served as marketing vice president at Unilever Vietnam.
Q.How did Apple manage its operations in Vietnam before this new appointment?
How did Apple manage its operations in Vietnam before this new appointment?
Prior to the appointment of a dedicated Country Director, Apple's operations in Vietnam were overseen by a regional director. This new role marks a change in their management structure.
Q.What is the current presence of official Apple retail stores in Vietnam?
What is the current presence of official Apple retail stores in Vietnam?
There is currently no official Apple Store in Vietnam. Apple products are instead distributed throughout the country via a network of authorized retailers.
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