ANZ Pharma becomes Fiji Kava’s distributor in New Zealand
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Fiji Kava (FIJ) has appointed healthcare wholesale company ANZ Pharma as its exclusive distributor in New Zealand.
As part of the agreement, ANZ Pharma will launch the Fiji Kava range of capsules and drinking kava in the New Zealand market.
The products will be stocked through retail channels such as supermarkets, tourism retail outlooks and petrol, route and convenience stops.
The contract includes a sales performance requirement of $1.1 which, if met, could extend the deal by another three years.
“Alongside the Australian market, the New Zealand market has seen a big increase in demand for kava products over the last year,” Fiji Kava CEO Anthony Noble said.
“The team has worked hard to find the right partner, and working with a strong company like ANZ Pharma, who have a stable of national and multinational clients including Bondi Sands, Herbs of Gold, Unilever, Red Bull and Reckitt, gives us great confidence to re-enter this important market.”
ANZ Pharma Director Nitin Patel said the partnership was in alignment with the company’s long-term strategic goal of bringing high-quality products at great value to New Zealand consumers.
Questions & Answers
Q.What types of Fiji Kava products will ANZ Pharma be distributing in New Zealand?
What types of Fiji Kava products will ANZ Pharma be distributing in New Zealand?
ANZ Pharma will be responsible for launching and distributing Fiji Kava's range of capsules and drinking kava products. These will be sold through various retail channels across the New Zealand market.
Q.Which retail channels will stock the Fiji Kava products distributed by ANZ Pharma?
Which retail channels will stock the Fiji Kava products distributed by ANZ Pharma?
The distributed products are planned for stocking in supermarkets, tourism retail outlets, petrol stations, and convenience stops. This wide distribution aims to reach a broad customer base throughout New Zealand.
Q.What is the sales performance requirement for the distribution contract to be extended?
What is the sales performance requirement for the distribution contract to be extended?
The contract includes a sales performance requirement of $1.1. If this target is successfully met, the agreement between Fiji Kava and ANZ Pharma has the potential to be extended for an additional three years.
Q.Why did Fiji Kava choose ANZ Pharma as its New Zealand distributor?
Why did Fiji Kava choose ANZ Pharma as its New Zealand distributor?
Fiji Kava chose ANZ Pharma due to their strong presence and experience with national and multinational clients, including brands like Unilever and Red Bull. This gives Fiji Kava confidence in re-entering the market.
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