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Amorepacific teams with magazine for their pop-up store

By Aiko TanakaChina
1 min read
AmorePacific’s My Beauty Atelier Seoul 3
AmorePacific’s My Beauty Atelier Seoul 3
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Amorepacific has partnered with Marie Claire magazine to open its first global beauty pop-up, in New York City.

Open for 10 more days, the shop features products from such Amorepacific brands as Amorepacific, Annick Goutal, Iope, Laneige, Mamonde and Sulwhasoo.

Special activities at the store include the opportunity to meet beauty experts, on-site treatments and product sampling.

Discounts and exclusive gifts are also being offered.

Meanwhile, Amorepacific has kicked off plans to go global with Etude House, Hera, Laneige, and Mamonde.

Questions & Answers

Q.

What is the duration of the pop-up store's operation?

A.

The pop-up store in New York City is open for 10 more days. This temporary shop is Amorepacific's first global beauty pop-up and features several of their brand products.

Q.

What special activities are available for visitors at the pop-up store?

A.

Visitors to the store can participate in special activities including meeting beauty experts, receiving on-site treatments, and sampling products. Discounts and exclusive gifts are also being offered to customers.

Q.

Which other Amorepacific brands are part of the company's global expansion plans?

A.

Amorepacific has initiated plans for the global expansion of Etude House, Hera, Laneige, and Mamonde. This indicates a broader strategy beyond the current pop-up store collaboration with Marie Claire magazine.

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