Amorepacific opens Sulwhasoo Universe at Hainan

Korean beauty firm Amorepacific has launched a new pop-up store, “Sulwhasoo Universe”.

The firm hosted an event at the China Duty Free Group (CDFG) Sanya International Duty-Free Shopping Complex – the world’s largest duty-free store – to celebrate the opening on July 6. The event also served to mark with the 40th year anniversary of CDFG.

Sulwhasoo Universe is a global pop-up store campaign to mark the launch of the Sulwhasoo First Care Activating Serum EX “Star Collection”. The brand opened its first pop-up store in Korea on May 15, following it up with a string of other stores in eleven major cities around the world.

Open until July 31, the Sulwhasoo Universe pop-up store presents content based on an observatory-inspired concept to deliver a brand story behind the serum, a signature Sulwhasoo product.