Amorepacific opens Sulwhasoo Universe at Hainan
In this article (5)
Korean beauty firm Amorepacific has launched a new pop-up store, “Sulwhasoo Universe”.
The firm hosted an event at the China Duty Free Group (CDFG) Sanya International Duty-Free Shopping Complex – the world’s largest duty-free store – to celebrate the opening on July 6. The event also served to mark with the 40th year anniversary of CDFG.
Sulwhasoo Universe is a global pop-up store campaign to mark the launch of the Sulwhasoo First Care Activating Serum EX “Star Collection”. The brand opened its first pop-up store in Korea on May 15, following it up with a string of other stores in eleven major cities around the world.
Open until July 31, the Sulwhasoo Universe pop-up store presents content based on an observatory-inspired concept to deliver a brand story behind the serum, a signature Sulwhasoo product.
Questions & Answers
Q.Which specific product is the pop-up store campaign promoting?
Which specific product is the pop-up store campaign promoting?
The 'Sulwhasoo Universe' campaign is designed to mark the launch of the Sulwhasoo First Care Activating Serum EX 'Star Collection'. It features content focused on the brand story behind this specific serum.
Q.Where was the first 'Sulwhasoo Universe' pop-up store located?
Where was the first 'Sulwhasoo Universe' pop-up store located?
The first 'Sulwhasoo Universe' pop-up store opened in Korea on May 15. Following this, the campaign expanded to eleven other major cities globally.
Q.What is the duration of the 'Sulwhasoo Universe' pop-up store in Hainan?
What is the duration of the 'Sulwhasoo Universe' pop-up store in Hainan?
The 'Sulwhasoo Universe' pop-up store in Hainan is open until July 31. It launched on July 6 at the CDFG Sanya International Duty-Free Shopping Complex.
Q.What kind of concept underpins the design of the pop-up store?
What kind of concept underpins the design of the pop-up store?
The pop-up store presents content based on an observatory-inspired concept. This design choice is used to convey the brand story connected to the First Care Activating Serum EX.
Reader pulse
Is this a smart move for Sulwhasoo?
21,672 votes so far