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American Eagle to open in two new Asian markets

By Aiko Tanaka
1 min read
American Eagle to open in two new Asian markets
In this article (4)

“We look forward to bringing our casual American style and iconic American Eagle Outfitters jeans brand as well as Aerie intimates to new customers,” said Simon Nankervis, executive VP of global commercial operations.

“Together with our licensed partners, we will offer the very best brand experience. Our partners bring vast knowledge in their respective markets, an expertise in building businesses and a strong passion for our brands.”

In Korea, SK Networks has vast fashion brand experience, representing international brands including Tommy Hilfiger, DKNY, Donna Karan Collection, Club Monaco and Calvin Klein. Store openings will begin in mid-2015, with several shops planned to be trading byyear end.

In Singapore, Trendz 360 is an established distributor and retailer of international brands,representing Patagonia, DKNY Kids, Nike Equipment and Patrick. It plans to open the first store in mid-2015.

American Eagle Outfitters currently has 111 licensed stores in 17 countries, including Hong Kong, the UAE, Kuwait, Russia, Saudi Arabia, Lebanon, Jordan, Morocco, Egypt, Israel, Japan, Poland, the Philippines, Colombia, Panama, Thailand and Indonesia. The company currently expects to open approximately 40 licensed stores in fiscal 2015.

Questions & Answers

Q.

Which specific brands will American Eagle Outfitters introduce to the new Asian markets?

A.

American Eagle Outfitters plans to bring its casual American style and iconic American Eagle Outfitters jeans brand to new customers. They will also introduce Aerie intimates in these markets.

Q.

When are the first stores expected to open in South Korea and Singapore?

A.

In both South Korea and Singapore, the first American Eagle Outfitters stores are planned to open in mid-2015. Several shops are expected to be trading by year-end in Korea.

Q.

Which other international brands do the new partners, SK Networks and Trendz 360, currently represent?

A.

SK Networks represents brands like Tommy Hilfiger, DKNY and Calvin Klein. Trendz 360 is an established distributor for Patagonia, DKNY Kids, Nike Equipment, and Patrick.

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